A clean slate: Paper company launches cleaning range

Green Kleen products are made of plant-based, non-hazardous ingredients. Photo / Supplied

BJ Ball, well known for producing paper, has diversified into a range of cleaning products for your home and car.

It seems an unlikely new direction - that a paper business should suddenly move into the production of eco-friendly cleaning products.

Yet Kiwi company BJ Ball's Green Kleen range has arrived on the market fully formed, with no fewer than six home cleaning products, along with a full range of auto cleaning products. The eco-friendly range is priced just below big global brands that use traditional formulations.

"We think it's a breakthrough in eco-friendly cleaning in terms of effectiveness and pricing, which means that more Kiwis can embrace healthier choices for cleaning inside and outside the home," says Simon Yandall, national sales manager of Green Kleen.
The company traditionally distributes paper products, but has diversified its offerings to provide consumers with an affordable, effective cleaning options that aren't harmful to people and the environment like traditional cleaners.

Green Kleen products are made of plant-based, non-hazardous ingredients, and feature local scents such as Hawkes Bay Apple and Gisborne Orange.

"The ingredients are based on renewable resources," Yandall says. "Not only are they non-toxic, so they don't harm people or the planet, but they're also sustainable."
The Green Kleen Home Care collection includes all the essential products to keep a household spotless, including dishwashing liquid, glass cleaner, bathroom and shower sprays, and a practical multi-purpose cleaner.

The products have outperformed traditional spray cleaners in head-to-head independent lab tests.

"There has been a perception that natural is not as effective," says Yandall. "We've come up with some innovations in the way we use ingredients, and consumer testing has confirmed the products perform exceptionally well."

Also available is the Green Kleen Auto collection, which offers products such as Tyre shine made of natural oils, Lanolin, and fruit extracts; interior cleaner containing natural anti-bacterial agents; and biodegradable wheel cleaner, car wash and wax, and windscreen washer.

Except for the spray trigger, Green Kleen products are made entirely in New Zealand. Because the cleaners are manufactured locally, BJ Ball Group is able to offer Green Kleen products at extremely competitive prices. "We're operating within a larger company, so we don't have the start-up costs associated with other companies," Yandall says.

With the projected growth rate for eco-friendly cleaning brands at 10 per cent compared to two per cent for traditional cleaning brands, the market is poised for change in a sustainable direction.

"We're proud to be bringing to market a clean, green product that is almost entirely New Zealand-made," says general manager Ken Collin. "But what's more important is that in its affordability and effectiveness, the Green Kleen range advances the potential for New Zealanders to live in ways that are more environment-friendly and sustainable."
All Green Kleen products are 99% natural and certified to New Zealand's highest eco-standard Environmental Choice, and all are septic tank and grey water safe.

Find out where you can purchase Green Kleen products here

Get your ShopGreen deal for Green Kleen home products here

Each pack contains:
1 x Dazzling Dishwash 420ml
1 x Sparkling Shower Cleaner 500ml
1 x Crystal Clear Glass Cleaner 500ml
1 x Beautiful Bathroom Cleaner 500ml
2 x Multi Purpose Cleaner 500ml

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