Staff at Food For Thought are offering plenty of cheer this Christmas for customers and the community.
In support of the Wairarapa Foodbank the Masterton cafe is asking customers to bring a can of food and swap it for a coffee.
Owner Yvonne McNeil said they had been given the idea by their coffee supplier Caffe L'Affare, who had told her about a pop-up cafe in Auckland doing a similar thing.
"They said it went really well so we thought we'd give it a go."
While the cafe normally supported Wairarapa Alzheimers as the main charity of choice, many people were struggling financially at the moment so they had decided to support the foodbank, Mrs McNeil said.