Sixteen people have died so far this year on New Zealand roads -- more than one for each day of 2016 so far.
Police are desperate to prevent further deaths and have appealed to people to make smart decisions to ensure they are driving responsibly.
National road policing manager, Superintendent Steve Greally, said education and police enforcement were two aspects of keeping the roads safe but drivers and the decisions they make are also an important part of the road safety picture.
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"As the driver of the vehicle, you are responsible for making smart decisions that enable those in the car with you, and other road users, to get to their destination unharmed," Mr Greally said.