Affectionately known by locals as "10CC", Masterton's Ten O'Clock Cookie Bakery Cafe has been named the best cafe in the lower North Island.
The cafe has just celebrated 25 years in the business and is now in the running for the top title: NZ Cafe of the Year.
Manager Monique Kloeg said the cafe did not make the cut in last year's competition, so it was a good feeling to be in the top six this year.
"It feels amazing, we've all got smiles on our faces."
She said it was nice to be recognised for their cafe food and customer service.