On November 3 1918, returned soldier Reuben Baldwin, 41, died suddenly in his sister's Hawera bed. Love of the odd drink had turned into a full-blown addiction. Private Baldwin drank himself to death just eight days before the war ended.
His death wasn't exploited by the prohibition movement as an example of an epidemic of alcoholism among returned soldiers, though it might have been. While most working-age men were away, a debate raged through the country: should alcohol be banned?
A few months after Baldwin's death, a 1919 vote nearly instituted prohibition. The temperance movement had begun in the 1820s and resurged in 1893. Referendums were held in 1911 and 1919 which both narrowly failed to install prohibition.
Some opponents argued prohibition would "drive people to cocaine and other evils" - which would not be impossible since, at the time, cocaine was available here as an anaesthetic for anything from fishhook wounds to dentistry.