Two Palmerston North businesses have come together to promote a new vehicle safety carrier.
Cyclista Cafe and Greasy Chain Trust chair Steve Stannard has joined with local road safety company Safelite's Murray Butcher and Alan McGee who has manufactured a vehicle cycle carrier.
McGee said their research showed that every day lots of cyclists put themselves and their families at risk by carrying bikes on the backs of their cars which obscure their lights and number plate.
"Most have no idea of the danger or the fact they are breaking the law."
Stannard added that cycling was becoming more popular in the Manawatū through organisations like Bike Manawatū, the Manawatū Mountain Bike Club and events like the Gravel and Tar international races, and the recent opening of the He Ara Kotahi bridge and cycle path.