Jesse Archer has taken over as The Hits Manawatu daytime host, broadcasting live from the city.
The 27-year-old, who hails from the Waikato, has more than 10 years experience in the industry. He is hoping to engage listeners in the 9am-3pm show, giving them up-to-date, local information.
"No other show in the Manawatu will give you what we can - we are speaking to locals, businesses and those driving around. What you are going to get is locally-driven content providing you with a link to the your community."
The Hits Manawatu team is already booked solid with events, with the hopes plenty of listeners will come out to meet him.
"For my first event I had a listener from Levin drive all the way up just to meet me. That's the kind of thing that gives me the warm fuzzies, that's what radio is all about."