Hundreds of people in purple gathered in The Square on Saturday to take part in a walk of remembrance.
The Alzheimer's Manawatu Memory Walk was held as part of World Alzheimer's Month, to raise awareness and support for people affected by dementia.
Dementia is an umbrella term used to describe a group of symptoms which change and damage the brain. The most common symptoms include changes in memory, thinking, behaviour, personality and emotion.
Alzheimer's is the most common form of dementia, accounting for between 50 and 60 per cent of dementias.
Saturday's sunny weather bought supporters out in force, as they wore purple, donned purple tutu's and grasped purple balloons.