For the past 30 years women have had permission (to ask for help), but men have not.
Counselling and education service Manline says men make up 50 per cent of the population, but as a general rule are not funded.
The agency has been working in the Manawatū for 35 years and has produced The Blokes' Book with 50 pages of contacts for men to seek help before they reach crisis point.
Manline manager Ray Jermyn said men avoided talking to anyone around their relationships, and prostate health.
Clinical manager Phil Straker has been working with men for 30 years and says the reason men avoid seeking help is the way they've been brought up.
"For the past 30 years women have had permission (to ask for help), but men have not."
Palmerston North City Council has funded the agency for the past three years.