About half of its income goes to supportive care, which includes providing information booklets for patients, providing equipment like lift chairs, driving patients to appointments, grocery and petrol vouchers, organising counselling, massage services and friendship groups.
Franklyn says supportive care is the ambulance at the bottom of the cliff, whereas the fence at the top is the health promotion team.
It helps highlight how lifestyle changes can reduce your risk of getting cancer.
“So are we eating healthy, is our body weight the right level? Alcohol, smoking, those sorts of things. Trying to keep the kids out of UV.”
There is also research conducted through the University of Otago.
“The research is not just based on what drugs would work better or understanding cancer, but it’s also about understanding people and how they operate.”
This means they can modify services to better suit need, Franklyn says.
The society is delivering the new Kia ora – E te Iwi programme, employing people to work within Māori and Pasifika communities to improve equity in cancer care.
The society’s independence from government funding allows for advocacy. However, the downside is having to find other funding.
The regular giving programme, where donations are made monthly, is a “really helpful” way to support the organisation, Franklyn says.
Regular income helps with planning. “We send you a tax certificate so you can claim it off your taxes as well. You get a third of it back.”
Relay for Life is a big event held in March every year, and Daffodil Day on August 25, are the two big fundraising events.
There’s a colourful addition to Daffodil Day this year, with bears knitted by volunteers also for sale. Small ones are $5 and bigger bears $10.
Franklyn says Manawatū residents love their bears, and after a decision by the national team to stop supplying bulk bears for sale on Daffodil Day, the local community got busy and made their own.
Franklyn has worked for the Cancer Society for 11 years and is “incredibly proud of the organisation”.
“When you see someone come in and they feel they have no hope, because they think they have this death sentence by hearing the word cancer.