Vegemite. It's a staple in the world of breakfast spreads, alongside Marmite, Nutella, and peanut butter.
However, it's not exactly something that springs to mind when you're craving an icy cold treat in the summertime.
But Vegemite Australia has chosen to defy the usual opposition to savoury ice cream flavours by creating Vegemite ice blocks. Not surprisingly, the concoction has been met with fierce backlash.
Announcing the bizarre invention on Twitter, Vegemite wrote, "Brace yourselves Australia ... it's time for VEGEMITE Icy Poles! #Chilled" along with a picture of the frozen treat.