We've had vegan milk, meats and ice cream baffle our taste buds over the past few years with their similarity to the "real deal".
And it seems every food is getting a plant-based twist these days, from Milo to Magnums and even fast food giants like Domino's have come to the party.
Now vegans can again rejoice, with a favourite Kiwi roadie lolly now being guilt-free - well, sort of.
Gummy lollies are usually made with gelatin, which is an animal product and thus off the menu for sweet-toothed vegans.