From the frantically ringing till, along the length of the counter, out the door and down the street, snakes a queue of people, enticed by the sweet, spicy scent of Auckland restaurant Ima Cuisine's "best hot cross buns in the world".
Following the Herald's interview with Yael Shochat, the mastermind behind the coveted Easter treat, demand has gone through the roof as Kiwis wait to get their hands on the sugar free, vanilla bean custard topped delights.
The eatery's phone line has been ringing off the hook and their automatic email reply reads "buns are flying out the door and we can't keep up."
