While many would see it as unusual, and even a bit sad, to pay a stranger to act like a friend at your wedding, a New York-based 'bridesmaid for hire' says it's more popular than people realise.
New York based Jen Glantz, 38, has been involved in more than 50 ceremonies so far, and charges between US$199 and US$1000 (about $270 to $1370 in NZ dollars) for her services per wedding.
Business is booked through her website, Bridesmaid for Hire, which she started two years ago after friends said she was always remarkably calm among wedding chaos.
Her big day duties depend on what sort of package the bride has purchased, and can range from wedding planner tasks behind the scenes, to actively participating in the ceremony, joining in the photos and schmoozing with the bride's extended family.
And with many brides not wanting to admit their "friend" is hired help, Glantz usually has to make up a convincing backstory.