A New Zealand textile company has launched a high-tech and fashionable range of underwear it believes will solve the "silent epidemic" of incontinence.
A world first, the "elegantly sexy, feel good underwear" is absorbent, waterproof, pad-free and machine-washable.
ConfiTEX says a million New Zealanders - a quarter of the population - experience incontinence.
Company founders, alpine ski racers Mark Davey and Frantisek Riha-Scott, began by designing performance underwear for athletes.