A woman has been left "traumatised" after discovering her new conditioner wasn't as it should have been. Photo / GoFundMe
A woman has shared distressing photos of her daughter after a popular conditioner brand allegedly left her with "massive clumps of hair" missing from her head.
Taffy Jo Timm, 44, took to Facebook last week, explaining that her daughter, Ashley Rose, had purchased a bottle of Pantene Pro-V Sheer Volume conditioner from a Walmart supermarket in Wisconsin.
She alleged the contents of the bottle had been tampered with — by combining the conditioner with hair-removal cream — as her daughter was horrified to discover she was pulling chunks of her own hair from her scalp in the shower.
Rose lives by herself and purchased the $12 conditioner on Tuesday, July 23.
She went to a hair stylist to try and arrange extensions to conceal her hair loss.
"Unfortunately, it was determined that the extensions would likely put too much tension on the remaining hair and cause it to fall out," her friend said.
Finally, Ashley was forced to come to the "heartbreaking realisation that her only option at this point is to shave her head".
"Hair is such a part of our personal identity and having to lose all of it without expectation or choice is an incredibly traumatic experience," the friend said.
Ms Timm confirmed the ordeal had left her daughter feeling vulnerable and upset.
"I am stressed to the max … As I speak she is losing hair and crying," she said.
GoFundMe page was established to help her purchase some wigs, as she adjusts to her new life, and has already raised more than $2000.
"These can cost hundreds to thousands of dollars and require costly care and maintenance," the page explained. "Along with offsetting any potential medical costs and legal fees."
Many have posted messages of support on the original Facebook post, that has had over 19,000 comments and been shared more 72,000 shares.
"This is so scary," one person said after reading about Ashley's ordeal, while others branded it, "awful", "devastating" and "sick".
"I am so sorry about your troubles. This is a sad state of affairs for our world today. People are sick," one person wrote.