Lipstick brands promise all sorts of things: From shiny, soft, kissable lips, to colours for every occasion that won't rub off or stain.
So the last thing a Florida woman expected from her new lipstick was a massive allergic reaction that meant she had to be rushed to hospital.
According to Lily Cleopatra Maurice, who bought the new shade to wear on her husband's birthday, she "woke up choking with huge swollen lips. I had to be rushed to the ER! Could've died in my sleep," she wrote in a Facebook post that has been shared 60,000 times.
The lipstick, from Covergirl's Queen Collection, was reviewed by cosmetic chemist Randy Schueller.