There's never been a better time to be vegan.
From the scope of choice in restaurants to the hipster approval rating, it can be both delicious and fashionably ethical.
But, for travellers who venture abroad, that isn't always the case - as one young woman experienced first-hand, this week, the Daily Mail reports.
Georgina Jarvis, 19, from Leeds, was on a family holiday in Fuengirola on the Costa del Sol, when she suffered a serious food fail.
After visiting a restaurant which claimed to cater for vegan diners, she ordered one of their vegan pizzas. But, when it transpired the recipe contained egg, the chef swapped it for the next best thing.