It's a celebration, clap clap bravo. Lobster and shrimp and a glass of moscato," raps Drake. While Snoop Dogg was "pouring Chandon" and Jay-Z "used to drink Cristal", Drake is one of a new generation of hip-hop artists eschewing the Champagne, that was once the shizzle in their circles, in favour of this lighter-weight fizz taking the world's wine markets by storm.
Sweet, light, spritzy and cheap, on first glance moscato would appear to be more gangnam than gangsta style. However, its fresh grapey and fragrant floral character certainly makes it no surprise that it's become such a mainstream hit in countries such as the US and Australia. Its best are deliciously delicate with a beautiful balance between freshness and sweetness, while their low alcohol levels - which are often as modest as 5 per cent and rarely over 9 per cent - also reflect the current international trend towards drinking less potent products.
Made from the muscat grape (moscato in Italian), this lightly sparkling style originated in Northern Italy's Piedmont region, its asti spumante and more serious moscato d'asti. However, moscatos are now being made all over the world, with decent volumes coming out of the US and Australia, which have both seen serious growth in the style in recent years.
In the US sales were up a staggering 70 per cent on the previous year, while in Australia moscato sales are growing at a significantly faster rate than the table wine. "Moscato remains a strong growth category in the Australian market," observes Bernard Hickin, chief winemaker for Jacob's Creek, which produces one of the country's best-selling examples. "We're seeing a continued trend in the Australian market toward sweeter, light and fresh wine styles and believe these categories will continue to grow."