It was a nice idea in theory: Kensington Palace releasing a social media video to mark the end of the Duke and Duchess of Cambridge's successful eight-day tour of Canada.
The resulting video, though, has been likened to a horror movie.
"We have created such happy memories for our children during this visit," tweeted the official Kensington Palace account - but the accompanying video seems anything but happy.
Dimly-lit, shot in slow-motion and with an ominous, unsettling soundtrack, the clip seems more like an In Memoriam video than a celebration of a family holiday. Take a look: