The myth surrounding Santa Claus is doing children more harm than good according to one expert.
Australian social scientist Dr Kathy McKay claims children can be traumatised upon discovering the magical Christmas figure is not real, and have to "reconceptualise everything", The Daily Telegraph reports.
"Morally, making children believe in myths such as this has to be questioned," the NSW woman wrote in the Lancet psychiatry journal.
Dr McKay further criticised the idea of a judgmental, gift-giving man assessing the behaviour of children around the world.