Debauched stag dos are dying out because grooms fear their drunken antics will be posted online, researchers have found.
Almost a third of men in a survey said their biggest fear was of videos "getting out" afterwards and wrecking marriages, relationships and careers.
Camera phones and social media now mean embarrassing moments of excess can go viral in minutes.
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The objectification of women at stag dos was is also worrying for modern men with 56 per cent of respondents saying they "hated" it and were worried it could damage their relationships and careers if seen on social media.