Canadian rapper Drake is on everyone's lips, literally.
American fashion designer Tom Ford has released his second annual Lips & Boys lipstick collection and the shade inspired by the Hotline Bling rapper has sold out within minutes.
"My mom bought all of them. Hey Ma," Drake joked on Instagram.
It retails at $US35 ($NZ51) a pop in the US, but the sold-out shade is being resold on eBay for $US118 ($NZ118).