Obesity is on the increase. And so are the numbers of theories all blaming different offenders. Culprit of the month is sugar, with researchers arguing that high levels of sugar in fizzy drinks, sweets and processed foods not only cause aggression and behavioural problems in children but also diabetes, obesity and hidden fat - even in those who look thin.
Sugar is a drug, we are told, and like any drug can create an addiction that causes tolerance and withdrawal leaving us wanting to consume more. Sugar is the "big kahuna" of the lies promulgated by the food industry, the evil factor responsible for society's biggest problem and counter moves include policies such as limiting its intake through banning supersized fizzy drinks as proposed in New York and bans on unhealthy vending machines in schools.
But is the "war on sugar" really the magic solution we have all been waiting for?
Before sugar, we had the evils of carbohydrates as exemplified by the Atkins diet, which encouraged us to eat high protein diets. Carbohydrates, we were told, were just disguised sugars and if we could only be without we would all be thin.
Then there was research showing us that television and computer games were the key causes of obesity, particularly in children. Screen time is dangerous and should be limited to two hours a day to prevent children from becoming fat.