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Whiskers won't ever be a winner, according to New Zealand women surveyed about how hairy they like their men to be.
Research conducted independently for Johnson & Johnson, a big player in the shower and shave products market, found that the majority of women prefer their men clean-shaven.
There is no chance of returning to the hairy days of the 1980s, when the moustache was de rigueur.
Times have changed, and 75 per cent of women surveyed said they found a clean-shaven man most attractive. Stubble was second, way back on 8 per cent, with a moustache on 7 per cent, and a beard on just 6 per cent.
The survey coincides with Movember, the charity event held annually during November to raise awareness of prostate cancer and other men's health issues.
Participants have the month to grow and groom a moustache for sponsorship.
As for women, the survey found they were shaving loyalists themselves, with nearly two thirds (65 per cent) saying shaving was their preferred method of leg hair removal, followed by waxing on 16 per cent, and hair removal/depilatory creams on just 5 per cent.
- NZPA
