Having the "booze talk" with kids before they take their first sip of alcohol is crucial, according to a report released by the American Academy of Pediatrics.
That moment comes earlier than adults might expect, the group said, meaning pediatricians and parents alike should warn children by age 9 about the dangers associated with drinking.
"Surveys indicate that children start to think positively about alcohol between ages 9 and 13 years," a committee of doctors wrote in the report. "The more young people are exposed to alcohol advertising and marketing, the more likely they are to drink, and if they are already drinking, this exposure leads them to drink more. Therefore, it is very important to start talking to children about the dangers of drinking as early as 9 years of age."
Adolescence is a time marked by testing limits and exploring the unexplored, the authors of the study note.
"It is no coincidence that this is the chief period for initiating substance use," they said. "Alcohol is the substance most frequently used by children and adolescents in the United States, and its use in youth is associated with the leading causes of death and serious injury at this age (i.e., motor vehicle accidents, homicides, and suicides)."