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What do Gen Z shoppers want? A cute, cheap outfit that looks great on Instagram

By Elizabeth Paton, Taylor Lorenz and Isabella Kwai
New York Times·
17 mins to read

Three young women shoppers in three countries talk about what they buy, where they buy it and why.

For every Greta Thunberg and school-skipping climate change protester, there is another member of Generation Z buying inexpensive clothes on a smartphone.

Their purchasing choices — fueled by influencer culture and catered to by a new wave of ultra-fast-fashion retailers such as Fashion Nova, PrettyLittleThing and Missguided (responsible for bikini priced at 1 pound that sold out in Britain) — are as

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