While he lives in the United Kingdom, Owen Eastwood has never forgotten his roots. An elite performance coach who has worked with such diverse organisations as the England football team, the Royal Ballet School and the Command Group of Nato, the Māori concept of whakapapa is at the heart of
Whakapapa lies at the heart of Owen Eastwood's debut book, Belonging
"They came to me through word of mouth and were both keen to go on a bit of a journey around team culture," he says. "They asked me if I could help them even though I was completely unqualified, so I started to work outside the law and in that performance coaching space."
Eastwood believes that his outsider status has been an important part of his success. "These ideas are powerful and they're not something you pick up out of a textbook," he says. "That's partly why I was motivated to write the book, because I wanted to share them with as many people as possible."
Admitting that "it's been quite incredible timing", Eastwood believes that the global pandemic has made Belonging even more relevant. "The book has come out during a period in human history when people have never felt so disconnected," he says. "And what's happening now - certainly in the UK and US – is that people are transitioning back to working together but they don't just want to carry on as they were before and are putting more value on connection. So there's going to be quite a revolution in workplace culture, which is going to be a hybrid between physically being together and time away."
Belonging was released just before the recent European Football Championships, which were postponed a year because of Covid-19, resulting in an upsurge in interest due to Eastwood's involvement with England, whose players were all given copies of the book when they arrived in camp for the tournament.
"Having lived here for quite a while and being part-English myself, that shirt and what it represents has real meaning to me," he says. "When I first got involved with England about five years ago, it was like a lot of sports teams and businesses in that the conversations were overwhelmingly about tactics, strategy and outcome. There wasn't the same amount of time invested in actually thinking about our environment and the experience we're all having. We're a diverse group of people, who come from different clubs, backgrounds and even religions, so what's our shared idea when we're together? I try to create a space to articulate those things and that becomes the foundation of the culture you build out from."
Despite the positive reception to Belonging, Eastwood has no plans for any sequels. "I'm not a writer, I'm a coach, who I'm sure will only write one book," he says. "But it's been nice to see these New Zealand ideas getting a much wider audience than they might otherwise have had."
Belonging, by Owen Eastwood (Hachette, $38), is out now.