Though Donald Trump is famous for it, and Winston Peters gave it a go on Twitter this week, it's rare to find someone who refers to themselves in the third person.
Now scientists say there could be a therapeutic use for it.
In fact, silently talking to yourself in the third person during stressful times may help you control emotions without any additional mental effort than you would use for first-person self-talk - the way people normally talk to themselves.
A study led by US psychology researchers suggests such third-person self-chatter may constitute a relatively effortless form of self-control.
Say a man named Reon is upset about the Hurricanes being knocked out of the Super Rugby semifinal.