Amidst a growing trend of Kiwis going sans meat, New Zealand animal protection organisation SAFE has announced their annual list of vegetarian celebrities in the search for this year's hottest.
In time for World Veg Month, 2015's shortlist features musicians, TV presenters and a director who have found lighter, healthier lifestyles in vegetarianism.
The most recent member to ditch the steaks is TV presenter and entrepreneur Suzanne Paul who became a vegetarian last year.
"I think as I get older, I become more aware of the consequences of my behaviour - and I don't want animals to die because of me," says Paul.
"There are plenty of other things I can eat. I actually think my diet is more varied and interesting now that I don't rely on meat as an ingredient. My food always tastes good and fresh."