KEY POINTS:
Victoria Beckham started it and now her new bosom buddy Katie Holmes has followed suit, lopping off her long locks in favour of a demure bob cut.
Other celebrities to jump on the bob bandwagon include singer Rihanna, hotel heiress Paris Hilton and actress Anne Hathaway.
Fashion insiders are picking the cropped look as the hairdo for 2007/2008, calling it the new season's "Rachel cut".
- NZ HERALD STAFF