KEY POINTS:
Victoria Beckham has banned size zero models from promoting her fashion label.
Super-slim Victoria only wants to use curvy models when she launches her new denim range - to promote a healthy body image to young girls.
A source told Britain's The Sun newspaper: "Victoria wants to give out a positive image that you don't have to be ultra skinny to look good. Many of the models on the catwalk make young girls feel insecure about their own bodies.
"Victoria doesn't want to be accused of giving young girls a complex about their image and putting pressure on them to be as skinny as her."
Former Spice Girl Victoria has reportedly hired Brazilian model Daniella Sarahyba. Daniella is curvier than most of her contemporaries – with a 35-26-36 figure.
Victoria's weight has been the subject of intense scrutiny and she has admitted to having had "problems" with eating in the past.
Brunette Victoria's style-icon status is already making waves in the US – where she and husband David Beckham will move to in the summer – and she attracted an army of paparazzi while house-hunting in Los Angeles recently.
The modelling world's weight debate hit the headlines again this week following Spain's decision to ban size zero models from the catwalk.
- BANG! SHOWBIZ