At the top of the list were pizza, chocolate, potato chips, cookies, ice cream, french fries and cheeseburgers. Gearhardt has found in her research that these highly processed foods share much in common with addictive substances. Like cigarettes and cocaine, their ingredients are derived from naturally occurring plants and foods that are stripped of components that slow their absorption, such as fiber, water and protein. Then their most pleasurable ingredients are refined and processed into products that are rapidly absorbed into the bloodstream, enhancing their ability to light up regions of the brain that regulate reward, emotion and motivation.
Salt, thickeners, artificial flavours and other additives in highly processed foods strengthen their pull by enhancing properties such as texture and mouth-feel, similar to the way that cigarettes contain an array of additives designed to increase their addictive potential, said Gearhardt. Menthol helps to mask the bitter flavour of nicotine, for example, while another ingredient used in some cigarettes, cocoa, dilates the airways and increases nicotine's absorption.
A common denominator among the most irresistible ultraprocessed foods is that they contain large amounts of fat and refined carbohydrates, a potent combination rarely seen in naturally occurring foods that humans evolved to eat, such as fruits, vegetables, meat, nuts, honey, beans and seeds, said Gearhardt. Many foods found in nature are rich in either fat or carbs, but typically they are not high in both.
"People don't experience an addictive behavioral response to naturally occurring foods that are good for our health, like strawberries," said Gearhardt, who is also director of the Food and Addiction Science and Treatment lab at Michigan. "It's this subset of highly processed foods that are engineered in a way that's so similar to how we create other addictive substances. These are the foods that can trigger a loss of control and compulsive, problematic behaviours that parallel what we see with alcohol and cigarettes."
In one study, Gearhardt found that when people cut back on highly processed foods, they experienced symptoms that were comparable to the withdrawal seen in drug abusers, such as irritability, fatigue, sadness and cravings. Other researchers have found in brain-imaging studies that people who frequently consume junk foods can develop a tolerance to them over time, leading them to require larger and larger amounts to get the same enjoyment.
In her clinical practice, Gearhardt has encountered patients — some obese and some not — who struggle in vain to control their intake of highly processed foods. Some attempt to eat them in moderation, only to find that they lose control and eat to the point of feeling ill and distraught. Many of her patients find that they cannot quit these foods despite struggling with uncontrolled diabetes, excessive weight gain and other health problems.
"The striking thing is that my clients are almost always acutely aware of the negative consequences of their highly processed food consumption, and they have typically tried dozens of strategies like crash diets and cleanses to try and get their relationship with these foods under control," she said. "While these attempts might work for a short time, they almost always end up relapsing."
But Hebebrand disputes the notion that any food is addictive. While potato chips and pizza can seem irresistible to some, he argues that they do not cause an altered state of mind, a hallmark of addictive substances. Smoking a cigarette, drinking a glass of wine or taking a hit of heroin, for instance, causes an immediate sensation in the brain that foods do not, he said.
"You can take any addictive drug, and it's always the same story that almost everyone will have an altered state of mind after ingesting it," said Hebebrand. "That indicates that the substance is having an effect on your central nervous system. But we are all ingesting highly processed foods, and none of us is experiencing this altered state of mind because there's no direct hit of a substance in the brain."
In substance-use disorders, people become dependent on a specific chemical that acts on the brain, such as the nicotine in cigarettes or the ethanol in wine and liquor. They initially seek out this chemical to get a high, and then become dependent on it to alleviate depressed and negative emotions. But in highly processed foods, there is no one compound that can be singled out as addictive, Hebebrand said. In fact, evidence suggests that obese people who overeat tend to consume a wide range of foods with different textures, flavors and compositions. Hebebrand argued that overeating is driven in part by the food industry marketing more than 20,000 new products every year, giving people access to a seemingly endless variety of foods and beverages.
"It's the diversity of foods that is so appealing and causing the problem, not a single substance in these foods," he said.
Those who argue against food addiction also point out that most people consume highly processed foods on a daily basis without showing any signs of addiction. But Gearhardt notes that addictive substances do not hook everyone who consumes them. According to research, about two-thirds of people who smoke cigarettes go on to become addicted, while the other third does not. Only about 21% of people who use cocaine in their lifetimes become addicted, while just 23% of people who drink alcohol develop a dependence on it. Studies suggests that a wide range of factors determine whether people become addicted, including their genetics, family histories, exposure to trauma, and environmental and socioeconomic backgrounds.
"Most people try addictive substances and they don't become addicted," Gearhardt said. "So if these foods are addictive, we wouldn't expect that 100% of society is going to be addicted to them."
For people who struggle with limiting their intake of highly processed foods, Gearhardt recommends keeping a journal of what you eat so you can identify the foods that have the most pull — the ones that cause intense cravings and that you can't stop eating once you start. Keep those foods out of your home, while stocking your fridge and pantry with healthier alternatives that you enjoy, she said.
Keep track of the triggers that lead to cravings and binges. They could be emotions like stress, boredom and loneliness. Or it could be the Dunkin' Donuts that you drive by three times a week. Make a plan to manage those triggers by a taking a different route home, for example, or by using nonfood activities to alleviate stress and boredom. And avoid skipping meals, because hunger can set off cravings that lead to regrettable decisions, she said.
"Making sure you are regularly fueling your body with nutritious, minimally processed foods that you enjoy can be important for helping you navigate a very challenging food environment," said Gearhardt.
Written by: Anahad O'Connor
Photographs by: Richard A. Chance
© 2021 THE NEW YORK TIMES