The UK's National Health Service has apologised for an ad, which was intended to help raise money for its charity, featured Santa Claus almost dying from coronavirus.
The ad, created for NHS Charities Together, was initially praised as being heartwarming and touching but a flood of social media criticism soon forced the organisation to scrap the video.
Named The Gift, the ad showed an older man, with long white hair and a beard, being rushed to hospital with an oxygen mask.
The ad then cuts to the older man sitting in bed, with nurses caring for him and helping him recover.