Car sharing app Uber has been forced to apologise after being hit by sexism accusations following the release of a promotional message to customers of its Uber Eats food delivery service.
According to The Telegraph, the message sent to customers in Bangalore, India, was intended to coincide with Wife Appreciation Day, which falls annually on the third Sunday of September. It encouraged husbands to "let your wife take a day off from the kitchen".
Twitter users were quick to voice their concerns over the insinuation that a wife's place is in the home, and that Uber seemed to be reinforcing out-of-date gender roles.
