Facebook says its rejection of an advertisement for maternity and breastfeeding dresses was because the text made an assumption that people receiving it were pregnant.
It indicated yesterday that its objection to the advert, submitted by Auckland mother-and-daughter firm Rock Your Bump, was not because of any objection to the words "pregnancy" or "breastfeeding."
An Australian spokeswoman said the phrase "your pregnancy" made an assumption about the personal circumstances of potential recipients of the advertisement, in breach of Facebook policy.
"Our global advertising policies prohibit ads on Facebook from referencing personal details about who is receiving the ad, including the possibility of that person being pregnant. We prevented this ad from appearing on Facebook because their copy included the phrase 'your pregnancy', referring to the recipient of the ad."
The spokeswoman said Facebook acknowledged it did not clearly communicate to Rock Your Bump, owners Sarah Cooper and her mother Lesley why their advertisement was blocked.
