An American TV presenter threw up on live TV as she tried to tackle the "Paqui One Chip Challenge".
Natalie Tysdal and four co-presenters on Colorado's Channel 2 Daybreak show ate what is described as the most "eye-watering, curse-inducing chip made with the hottest pepper on the planet".
For Tysdal, it didn't go down so well - and when it did go down, it did not stay there.
In the clip, which has since gone viral, Tysdal can be seen quietly trying her chip along with her colleagues.
She can be seen leaning back on her chair, trying to down the chip with the help of her coffee before eventually losing the battle.