Some mothers and chefs swear by the nutritional properties of the placenta.
Now parents are being offered the chance to benefit from its vitamin and mineral content in pill form.
For £175 (NZ$245), midwife Caroline Baddiley will collect a new mother's placenta within a few hours of a baby being born. She then cooks it in a steamer, dehydrates it, and grinds the result into a powder which can be easily ingested by swallowing a capsule.
Some of the benefits of consuming placenta are said to include enhanced breast milk production and a reduction in the risk of post-natal depression.
Baddiley's personal service results in delivery of up to 120 capsules.