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You usually eat ice cream out of a cone, a bowl, or maybe even a waffle, but have we been consuming the creamy goodness wrong for years? Should we, in fact, be wearing it?
Giapo Grazioli thinks so. And he's set out to change, yet again, the way people experience their ice cream.
The Giapo founder and "king of ice cream" has this week launched wearable ice cream: worn on your fingers, it promises not drip a drop either, thanks to a chocolate seal.