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The rise of tactile kids toys began with slime - which you may or may not have totally enjoyed helping your kids make - moved on to blink-and-you'll-miss-them fidget spinners and now it looks like squishies are the must-have toy of the moment.
According to sales data from The Warehouse, in the first week of stocking a new range of the spongy, colourful toys, no less than 5000 flew off the red shed's shelves.
Meanwhile, YouTubers are quickly racking up views with videos about squishies; much like the Instagram accounts dedicated to slime that garnered hundreds of thousands of followers, it seems there's something inexplicably satisfying about just watching a hand manipulate a malleable object, especially when it has a cute face on it.