This was one of NZH Lifestyle's top stories for 2017
You may have seen them in your Instagram feed, or perhaps you're one of more than 28 million people who have watched this mesmerising video of YouTube beauty vlogger Josie K peeling a blackhead remover mask off her face.
Inspired by hundreds of videos of peel-off blackhead masks circulating on social media, Josie K says: "I have seen so many people do this and so I decided to try this out for myself and see if it works," as she paints a jet black goo all over her face. Once it dries, she carefully peels off the mask and examines her face in the mirror.
"Holy crap honey!" she says, thrusting the used mask towards the camera to show off the tiny bits of dirt and grime it has removed from her face. "My face is so smooth guys and look, like all of my blackheads are gone. It's amazing. Amazing!"