Top New Zealand designer Trelise Cooper is in the firing line after the eyes of models were taped back in what appears to be an imitation of Asian features.
At least 10 models, including New Zealand's Next Top Model's first season runner-up Laura Scaife, had the skin around their eyes stretched back with clear tape to create a look further exaggerated by dramatic eye make-up during Fashion Week.
The controversial look hit the catwalk in the same week Japanese Vogue was criticised for running behind-the-scenes shots of designer Anna Dello Russo tightening model Crystal Renn's eyes with tape.
Cooper did not respond to the Herald on Sunday's repeated requests for comment.
Senior lecturer at the School of Asian Studies at the University of Auckland, Richard Phillips, said it was insulting to Asians, who were sometimes teased for their almond-shaped eyes.