KEY POINTS:
Trelise Cooper Kids in Newmarket has won the supreme award at this year's annual New Zealand Retail Interior Design Awards (NZRIDA).
Trelise Cooper said it was a real thrill to win the award.
"This award confirms my belief that retail stores are about experiential design that connects with the customer whether it's a child or a grand parent. It's about attraction. Today a retail store is a theatre of dreams."
NZRIDA convenor, David Muir, said the judges believed Trelise Cooper Kids raised the bar for retail design.
"For young and old alike the store is a delightful wonderland of unique ideas. Creativity and imagination has triumphed to provide a lasting impression, memorable and outstanding in terms of its retail experience," said Mr Muir.
The awards, run annually by the New Zealand Retail Interior Association, exist to promote excellence in retail design and to recognise the contribution of designers and shopfitters to the retail industry.
The 2007 awards were judged by Mark Gascoigne, principal and design director of architectural firm Gascoigne Associates; Martin Grant, retail consultant of Retail Brands Future; and Martin Skinner, retail design manager for Kiwi Income Property Trust.
