In almost every respect, Aydian Dowling is a typical cover star for a men's fitness magazine. With his defined abs, stylish facial hair, puppy-dog eyes and set of tattoos across his right shoulder, it is not hard to see why the 27-year-old is the strong favourite to win the popular vote in Men's Health's "Ultimate Guy" competition - an annual contest that turns a member of the public into a professional male model.
Only the mastectomy scars beneath his pecs reveal that the New Yorker was, in fact, born female, beginning the transition from woman to man five years ago.
"I started bodybuilding because I wanted my outer body to feel more masculine, like my inner soul does," says Dowling, who runs his own clothing company and is married to a woman.
"I definitely was not expecting all the support, but I'm so happy and proud of the [transgender] community for using its loud voice [to vote me on to the cover] and realising that we could really do it."
This voice, it seems, is growing ever louder, with a host of news stories in recent months focusing on transgender people. Bruce Jenner, 65, the Olympic gold medalist and TV star in Keeping Up with the Kardashians, has given interviews about his plans to transition into a woman, a process he has been "getting ready for" all his life. Former British boxing promoter Frank Maloney, 61, announced last year that he was undergoing a sex change and wished to be known as Kellie, while Chelsea Manning - formerly Bradley Manning, the American soldier jailed following the WikiLeaks scandal - has spoken from behind bars about her transition.