Tommy Hilfiger 'inspired' by preppy British fashion

Tommy Hilfiger is "inspired" by British style.

The designer's label is one of America's most famous brands. However, Hilfiger often reaches across the Atlantic to look for ideas.

The designer explained that the core inspiration behind his iconic creations is rooted in UK fashion.

"I've always been inspired by British style and Tommy Hilfiger clothing is routed in preppy, which is traditionally British," he told Vogue.

"We have, however, reworked the rules of preppy, tweaking it and making it a little less formal. Preppy doesn't chase into a trend - it's routed in the classics and updated each season to keep it fresh and this is what I believe appeals to the British sensibility."

The 60-year-old has recently opened a new European flagship store in London and is delighted to cater for the British fashion elite.

Hilfiger shared his thoughts on some of the most stylish people in the country.

"Tali Lennox has a confidence in her style which is impressive at her age," he said.

"I like the way Hayley Atwell puts together her look. Alexa Chung is simply effortless. I love the eccentricity of British style, I believe the Brits are much more willing to experiment and play with their style."

- AAP