Tom Ford has photographed his own spring campaign.
The fashion designer has decided against using a big-name photographer for his upcoming campaign, instead choosing to take the shots himself.
Models Mirte Maas and Mathias Bergh star in the images, the first of which have been published by Women's Wear Daily.
The pictures are relaxed and upbeat, with Tom apparently keen to capture the fun side of his collection.
In one image Maas is seen wearing a tight red pencil skirt with transparent stripes, complete with a crimson chiffon skirt. Her shoes and lips are the same deep rouge colour and she is reclining while sharing a joke with Bergh - who is clad in a suit.
