They have millions of fans around the world - although admittedly most of them under the age of 12.
But now experts on the process of ageing are recommending a dose of One Direction as part of their prescription for a happy and successful old age.
The boy band makes an unlikely appearance in an 11-point plan aimed at the nation's 50-year-olds, listing practical steps they should consider taking now, potentially up to two decades before they retire, to prepare for later life.
The list was compiled by an alliance of some of Britain's most respected charities and think tanks working in the field including Age UK, the Alzheimer's Society and the research group the International Longevity Centre (ILC).
Its advice includes prudent steps such as paying off debts, switching to a more healthy diet and discussing issues such as power of attorney. But it also includes suggestions likely to be overlooked by many, but which could have a lasting impact on people's quality of life in retirement, such as building friendship circles closer to home and outside work.