It's said a picture tells a thousand words - a small, simple tattoo is doing more than that.
Rotorua's Red Cherry Ink tattoo parlor owner, Emma Jenkins, is donating all profit made from inking semicolon tattoos to help people with depression.
![Dance teacher Talia Jamieson, 22, is tattooed with the word 'alive' by Emma Jenkins. A semicolon is used instead of the 'i' signifiying the wearer has mental health issues. Photo / Ben Fraser](https://www.nzherald.co.nz/resizer/v2/IG664BTZJQXPSGRWUVW7BANVKI.jpg?auth=f24f0358149fc0b69c60552a75b747c917ad43676b453d59138c67e3f9576059&width=16&height=11&quality=70&smart=true)
![Fresh art from Red Cherry Ink tattoo parlor.
Photo / Ben Fraser](https://www.nzherald.co.nz/resizer/v2/5FGPCPAHHRFTM55XXNKBRNRP7M.jpg?auth=2c487a302ba86b72a9dbd657fab061e68646d7a581b34a0c11d19343f69ef976&width=16&height=9&quality=70&smart=true)
A tattoo that features a semicolon (;) signifies that person has been affected by addiction, depression, or other mental health issues, Ms Jenkins said.