I love a man called John. His wife doesn't mind. In fact, I've known him far longer than she has. He is the other half of the great "bromance" of my life and when he got married last year, I was his best man.
The quotation marks around "bromance" are very necessary. I hate the word. It's as pathetic as its female equivalent: "BFF" (Best Friend Forever). While the concept of the bromance really took flight with the success of the Hangover movie trilogy, it's been with us for ages. David Carnie, the editor of American skateboarding magazine Big Brother first coined it - a portmanteau of "bro" and "romance" - in the 90s to describe the close friendships between pro-skaters. Since then, the use of "bromance" has gone terribly wrong.
We have a cultural problem: we're scared by friendship - particularly male friendship. If two men love each other deeply it fires off a klaxon in the minds of self-defensive straight people fearful that the closeness will descend into Women In Love-style naked wrestling in front of an open fire.
In hip-hop, there's the notion of "no homo", which originated in early-90s East Harlem but became really popular in the late 2000s among rappers. The idea is that after saying something complementary about another man, rappers exclaim "no homo" to indicate that they are admiring of their fellow MC's rhymes rather than his bum. The concept is so laughable that it proved easy fodder for Saturday Night Live's satirical pop combo, The Lonely Island. Their 2011 song, No Homo, builds ludicrous reference upon ludicrous reference until it reaches its zenith with this pearl: "I've been thinking about f****** a dude/no homo!"