Her clothes changed the lives of women in the Sixties; her makeup breathed new life into a world where lipstick came in three shades of pink, and eye shadow was either blue or green.
After Mary Quant's signature Sassoon bob and miniskirts arrived on the scene, Britain's haircuts and hemlines were never the same again – all of which is chronicled in a new exhibition, which opens today, at the V&A. Laying out in glorious detail the designer's remarkable output and influence, its launch on Wednesday night saw the great and the good of the fashion and design worlds in attendance, along with women who had modeled for Quant, and many who had simply been devoted fans. But there was one notable absence: Quant herself. At 89 (and said, sadly, not to be in the best health) it's perhaps no surprise the legendary designer didn't make it to the launch of her eponymous exhibition. She hasn't been seen in fashion circles for many years. But then, those who know her well say she was never really one for the social whirl.
She was always a shy and retiring figure, more comfortable at intimate gatherings with close friends than industry parties. She has given very few interviews and was never one for the gossip columns – even in her heyday, when the hard-working daughter of Welsh grammar school teachers married Alexander Plunket-Greene, the well-connected aristo who went on to become her business partner. He was, in her words, "a great wit and dish", the life and soul of every party, while she remained the quiet visionary. Since his death in 1990, she seems to have retreated ever more from public life.
But the limelight never interested her; indeed her great friend Shirley Conran notes she always struggled with a desire to hide away. "Suddenly, Mary was international and she didn't care for it," Conran recalls of her rise to fame. "She was very shy, painfully shy."